From the Arena 30/03/10 p.. December 46
cherries, asparagus, peaches in August and in January? Never. As customers, other than following in their old buying the watch of nature, will give up to stock up on bananas, pineapples and other exotic fruits. And in the basket will not end, even the onions in Calabria, the truffles of Norcia and citrus in Sicily. Short chain, from producer to consumer directly without intermediaries and with locally-grown produce and collected even in the country only hours before, is in fact the philosophy of the new market at zero kilometers which will start in mid-April to Legnago.
In an effort to give consumers - every Thursday morning, in the pedestrian area between Via Duomo and Piazza della Libertà where they will reach a score of vendors - to make supplies of fruits, vegetables, rice but also in processed products, from dairy to meats oil, fulfilling a series of essential criteria for Veronanatura: The consortium linked to Coldiretti arose in August 2008 and had as many hundreds of members present in rotation with their counters in 20 squares of Verona. "This traveling market," said Franca Castellani, president of Veronatura, presented yesterday at the town hall event with Filippo Moroni Coldiretti Alderman Productive Activities Nicola Negri, "is was in fact designed to promote local agriculture and to protect consumers by offering focused on authenticity, the freshness, quality and origin certification of products. Without neglecting the season then now that 80 percent of goods sold in stores goes against traditional season. "
"It should not be forgotten," added Moroni, "the value for money. Veronatura in markets where there is a strict control of the exhibitors to make sure of the origin, the prices are lower by at least 30 per cent compared to those found in consultation with the computing service "SMS Consumer Affairs of Ministry of Agriculture. That's why it makes sense to market fruits and vegetables purchased at the general markets: do so, sell below cost.
Coldiretti and the Community will remain on the new market, which was approved unanimously at the last Council. "The goal," said Negri, "is to revive the local economy and provide the consumer an alternative to save money and authenticity without food forms of unfair competition. Indeed, it will be an opportunity to ensure a hitch in the activities of neighborhood and attract visitors in town. " On the same length wave Gianfranco Passarini, vice president of Coldiretti town: "This market provides an important incentive for the more than 2000 farms Legnaghese so that they can aspire to a fair remuneration and increase their incomes especially in a period of serious crisis especially the apple and the cereals sector in which it sells but it's hard to cover the costs.
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